by Terry Moore, CCIM | Apr 11, 2019 | Living a Life Worth Imitating
April 7, 2019 was supposed to be an ordinary day. 18 of us set out to do the longest bike ride I had ever done. The name of the event was “Port to Port.” I thought that meant going from one bay over many hours to a different bay. Actually, the lighthearted people who...
by Terry Moore, CCIM | Apr 4, 2019 | Living a Life Worth Imitating
Why would a businessman almost 60, whose only sport had been tournament chess, decide to climb Kilimanjaro, 19,863 feet, the highest peak in Africa? Here’s the story. Rick, my best male friend, got me hooked on ocean kayaking. Over several years we had kayaked in Baja...
by Terry Moore, CCIM | Mar 28, 2019 | Apartment Investing
“San Diego apartment buildings are outrageously expensive! The cash flow is wretched. What do you think about going to the 40 other states with dramatically higher cash flow and lower prices?” The experienced landlady was asking me whether her son should use his...
by Terry Moore, CCIM | Mar 21, 2019 | Public Issues
You can’t have a conversation about the housing situation in California today without the words “shortage” or “crisis.” National media love to write about our “astronomical” housing prices and rents. Unfortunately, the crisis is real, and Californians don’t seem to...
by Terry Moore, CCIM | Mar 7, 2019 | Apartment Investing
Every apartment investor wants a good deal. But a good deal for one investor may be a poor choice for another investor. Here are four categories of “good deal.” Which one is right for you? Highest Cash on Cash Return Some people want the highest immediate percentage...
by Terry Moore, CCIM | Feb 28, 2019 | Living a Life Worth Imitating
Friend, I’m outrageously fortunate. In an ordinary year I talk with 1000+ multimillionaires, winners who have had uncommon success. The landlords among them influence the lives of hundreds of their tenants and many others whose lives they touch. Most months I’m amazed...
by Terry Moore, CCIM | Feb 14, 2019 | Apartment Investing
In residential real estate, the three most important things are… What are the three most important things in apartment investing? If you said location, location, location unfortunately you’re wrong, wrong, wrong. This truth is a shock to most new rental owners. But if...
by Terry Moore, CCIM | Jan 22, 2019 | Living a Life Worth Imitating
Living a life worth imitating means constantly improving. For years I thought I was at my smartest when I was sharing what I knew. But in the last year or so I’ve learned the power of questions. Some friends think of me as their “designated reader” because I love to...
by Terry Moore, CCIM | Jan 15, 2019 | Living a Life Worth Imitating
Every year I review what went right, what surprises occurred, and how we can improve next time. That’s a key strategy in living a life worth imitating. This year provided more than usual number of regrets and opportunities for humility. Scars are the memory of...
by Terry Moore, CCIM | Dec 27, 2018 | Living a Life Worth Imitating
Mark Slomka was my pastor for thirty years. He grew up as a Jew, became a Christian, and then a pastor. Like most fine preachers, his themes and insights grew out of his life. A recurring them was “remember and forget.” Mark challenged us to remember our most...
