Good Enough

“Good enough” is often better than “maximizing” for San Diego County apartment investors. Over the last 30+ years, thousands of financially qualified people have told me they wanted and expected to buy apartments in San Diego County. These are people who passed my...

Heroes and Zeros

About a year ago, I worked with two different households who wanted to buy more rental income property. They had many similarities. They both had more than ample net worth, liquidity, rental ownership experience, yet neither had purchased rental income properties in...

Learning on the Job

I’m convinced that most of us are our own worst enemies. That’s true for mere mortals like you and me and for the fellow I call “Ivan IQ.” Obviously, that’s a made-up name, but it conveys he has a lot of brain power. When I first met him, he seemed “practically...
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