by Terry Moore, CCIM | Sep 17, 2020 | Apartment Investing
Suppose you have a serious medical condition and your physician is the wisest, most insightful, most experienced doctor in the relevant specialty. If you don’t trust her, or won’t follow her lead, then you’re wasting her time and yours. If you have a top-notch... by Terry Moore, CCIM | Sep 10, 2020 | Apartment Investing
Fifty years ago I was driving along, letting my mind wander. I wasn’t paying attention until cars coming the other way started honking their horns and blinking their lights. I was driving the wrong way down a one-way street! You’ve probably done something similar. It... by Terry Moore, CCIM | Sep 3, 2020 | Living a Life Worth Imitating
I admire Coach John Wooden. I don’t care much about all the coaching wins, championships, and rewards. He emphasizes character. He is keen on concentrating on what is within your control and not becoming distracted when things beyond your control bring... by Terry Moore, CCIM | Aug 27, 2020 | Living a Life Worth Imitating
These are troubled and turbulent times. Once, my friend and I could discuss issues where we differed without rancor. Occasionally we found ourselves vigorously disputing across a chasm of difference. We were not willing to risk our friendship. We were determined to... by Terry Moore, CCIM | Aug 20, 2020 | Living a Life Worth Imitating
My friend, Mike, isn’t losing his marbles. He’s using them. Mike’s close friends call him “Marbles.” “Marbles,” what a weird nickname! Here’s how he earned it. Once upon a time Mike was curious about how long he might have left on the earth. Actuarial tables report... by Terry Moore, CCIM | Aug 13, 2020 | Apartment Investing
On October 17, 1989, the Loma Prieta earthquake rocked Northern California. The quake collapsed a freeway, took a chunk out of the Bay Bridge, and wrecked my friend’s office. The next day his business took a hit as every client cancelled their engagements for months... by Terry Moore, CCIM | Aug 6, 2020 | Apartment Investing
Fiddler Jones is a character in Edgar Lee Masters’ Spoon River Anthology. Again and again, he chooses to play his fiddle at gatherings of all kinds, instead of working his land or making money. Here’s how he sums up his life. “I never started to plow in my life That... by Terry Moore, CCIM | Jul 30, 2020 | Living a Life Worth Imitating
I sense that something has changed. Within the last couple of months, some people have vigorously declared how my words and what they speculate about my motives and thoughts have fallen short of perfection. In the last few months, I offended some people with my... by Terry Moore, CCIM | Jul 23, 2020 | Living a Life Worth Imitating
Some people think that fair and equal are the same thing. You may be one of those people. If you are, I respectfully disagree completely. I respect your position. You may aim for a world which I think is unattainable. Here are a few of my core beliefs. * Life is not... by Terry Moore, CCIM | Jul 16, 2020 | Public Issues
The COVID-19 virus counts are increasing, again. There are plenty of reasons. Here are three. Authority figures gave mixed messages. (“Masks are vital but limited.” “Masks are not effective.” “We don’t have enough masks.” “Masks are plentiful.” “Only old people need... 
